Yahoo! have recently relaunched their AdWords equivalent Yahoo! Search Marketing. I’ve just been looking at the feedback on the Digital Point Forum and it seems to have been well received. They’re currently offering a $25 credit to anyone opening up a new account which sounds great but, as far as I can see, it’s still not available for UK publishers.
Come on guys! When are you going to let the rest of the world play?
UPDATE: Well that’ll teach me not to look through the site properly! There are now international options for non-US publishers. I’m not actively looking to start a PPC campaign for the next couple of months but I think I’ll take advantage of the $25 credit and keep it in the bank for when I’m ready to start.