I’m a big fan of Wordtracker. I first started using it a couple of years ago for a customer site. They were looking to get more traffic to their site and wanted to identify keywords which would help them do just that so I invested in a years subscription and I can honestly say that it’s been the best money I’ve spent on any web based tools. From that one customer alone I’ve made over $3000. Not bad for spending a couple of hundred dollars, eh?
Anyway the guys at Wordtracker have relaunched their newsletter services as the Wordtracker Academy. It gives some great advice on keyword research and optimization and is well worth subscribing to. If you’ve not done any serious keyword research before, I’d definitely recommend reading through some of the archived posts before purchasing the software. Hey, it’s worth a read even if you don’t buy the software!
A number of bloggers have been writing recently about targeting the long tail including John Chow and Mitch Harper. Using keyword tools such as Wordtracker can only help you in the long run to attract new readers and, therefore, new business. Whilst I’ve been using Wordtracker for the last couple of years, I’ve not fully utilised it’s enormous power to create niche micro sites so that’s what I intend to do over the next few months. I’ll keep you posted on how I get on.
In the meanwhile, here’s some more reading about keyword research as well as links to alternative keyword research tools:
Five Steps to Effective Keyword Research – solid advice from Lisa Barone
The 5 Essential Elements of Search Engine Keyword Research – more great advice from Brian Clark
Choosing your best keywords – includes strategies for novice SEOs
Stop the Slaughter of Innocent Copy – how to avoid overusing your keywords
Wordtracker – Free Version – limited functionality version of the software
Google Trends – see what people are searching for
Google AdWords Keyword Tool – includes search performance and seasonal trends
Free Search Term Suggestion Tool – nice little tool which plugs into Overture data
Keyword Suggestion Tool – free tool which returns top 10 keywords
Overture Keyword Suggestion Tool – search data out of date but still useful
SEO Tools – a number of keyword generation and analysis tools