If you don’t know where you’re going, how will you know when you’ve got there?
I wrote yesterday about the need to clearly define what your website is all about before embarking on a link campaign. Without some kind of direction, you’re just going to drift around aimlessly and not achieve a fraction of your potential. You’ll put all of your effort into chasing the wrong goals and then be disappointed when you don’t achieve them.
I should know. That’s exactly where I’ve been going wrong for the last 10 months.
It’s no real surprise that Twenty Steps has lacked focus. Let’s face it, the whole thing was conceived over a bottle of Johnnie Walker Black Label! The initial plan was to record my attempt at doubling a dollar twenty times to make a million but, since that failed miserably, I had to write about something else so found myself writing about the things that interested me – SEO, making money and blogging. However, I didn’t have a clear idea of what I was trying to achieve with any of this so it was time to re-evaluate what I was doing.
Link bait expert, Lyndon Antcliff, suggested that I become an expert in a narrow field and dominate. The problem is that the only thing I’m an expert at being is me! I’m an actor who has dabbled with the internet for the last 10 years, who understands the basics of SEO and who enjoys writing. Making money online is my hobby rather than my occupation. I’m no Jeremy Schoemaker. In fact the only thing I have in common with Shoemoney is the haircut. What have I got to offer?
Well that’s exactly it. My USP. The fact is that most people who look at making money online fail. The reason being that they don’t look at it as being a long term investment in terms of both time and money. They pick up an eBook, register a domain name, cut and paste dozens of syndicated articles into a Blogger site and then give up after a week because they haven’t made their millions.
So why is this my USP? Well because every other website I read is jam packed full of bragging and big checks. This one isn’t. I’ve already written about the fact that I made less than $250 in nine months. I mean I now make at least that every month but I’m not a web marketing guru. I’m just a regular guy who is looking to make a few bucks on the side doing what he enjoys. As far as I can see, there’s nobody else out there who has being honest enough to post their meagre earnings online. I’m being 100% honest with you. I’m keeping it real. The tag line for this site is Making Money Online A Dime At A Time and that pretty much sums it up.
So taking this back to Link Policy 2.0, how does this all fit in?
What is my website about? It’s about ways of making money online with little or no investment. Whilst time is something I have in abundance (that reminds me – I must ring my agent), money is something that is seriously lacking. I love being an actor but the uncertainty of knowing when the next pay check will come along drives me nuts so I need to make my money in other ways. Twenty Steps is all about finding low/no cost ways of doing that online.
Who are my target audience? People who are realistic enough to know that without vast amounts of work, you’re not going to make a million online. People who want to share ideas about low/no cost ways of making money online. People who want to pick up SEO tips from the experts without having to subscribe to every RSS feed under the sun. I’ll say now that I’m with Michael Gray on this one and there are too many SEO blogs out there. I should know. I try to read them all! This site is not intended to be an SEO blog; it’s about my interpretations of what I’ve seen or read along with my own experiences from being involved in creating websites and blogs. As I’ve said before, the idea is that I write about my mistakes so that you don’t make them.
Why would people want to visit my site? In order to see me fall flat on my face find out new stuff about making their website or blog better and more profitable. To learn about realistic ways of making money online. To chat with other, like-minded people who are open to new ideas. Oh and to see me fall flat on my face 😀
What will people get when they arrive? Pretty much the contents of my head! It has to go somewhere, you know, and since I can’t afford a shrink this will have to do! If along the way they happen to learn something new about how to tweak their search engine rankings or maybe a tip on writing for the web or they walk away with a few extra dollars in their pocket as a result of something they read on here then I’ll be a happy bunny.
I’ll be repeating the process for all of my other sites over the next few months. I’d been using a “one size fits all” approach to link building which, quite frankly, wasn’t working. By being more focused on defining the site using the 4 steps above, I’ll be able to develop a more efficient way of getting links.
I’ve recategorised the posts on the site so that they’re easier to follow. I’ve removed all of the old categories like my acting work. I need to be more focused and, as Lyndon said, they were all over the place. Tomorrow I’ll be rewriting the About Me part of the site (including a photo) along with setting down what to expect over the next few months including my 20 Steps To Making Money Online series. If you want to keep up to date with what’s happening on Twenty Steps, can I suggest that you subscribe to my RSS feed?