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Use Your Alexa Rank to Make Money

May 1st, 2007 · 18 Comments

With the increase in focus on social bookmarking, just how important is having a decent Alexa ranking these days?

Alexa traffic rankings used to be considered the benchmark for webmasters but now there are so many different ways of gauging website popularity that Alexa seems to be lagging behind in the wake of the Web 2.0 juggernaut.

However, if you’re looking to make some money online then you ignore Alexa at your peril.

Aaron Brazell recently wrote about Alexa’s Irrelevance and how it alienates 50% of the online community by only being officially supported for Internet Explorer. As he correctly says, the quality of the data is clearly skewed by the fact that you need to have the Alexa toolbar installed on your browser for your data to be captured. Whilst it’s fair to say that Alexa data isn’t particularly accurate or that it is not the powerhouse that it was once, it still has a place in todays market.

Services like Text Link Ads, for example, price your ads based on your Alexa rank. The higher you rank in Alexa, the more money you make from the ads. Text Link Ads aren’t alone in using the Alexa data as their benchmark. Many other ad networks still use it too.

The fact is that without a realistic competitor in the market place, Alexa will continue to be used for these purposes so if you’re looking to make money with your website or blog, you should consider looking at maximising your Alexa rank.

One of the easiest ways of doing this is installing the Alexa toolbar on your own web browser. This means that every time you check your own site out, you register as a hit. If you’re an Internet Explorer user then I pity you you can download it here. Alternatively if you’re a Firefox user then install the SearchStatus Extension.

Everton has got some great tips over at his site including using Alexa redirects. Read his article Increasing Alexa Rank for some more ideas. He’s increased his Alexa Rank from 26,024 to 20,983 in just 5 weeks which is pretty good going. DoshDosh also has a great series of tips entitled 20 Quick Ways to Increase Your Alexa Rank.

One of the things I’ve picked up on, though, is that the majority of sites which do well within Alexa are those aimed at the webmaster community or those who focus on technology subjects. This is because these people are more likely to install the Alexa toolbar than the average web user. This presents a problem for those people looking to monetize their non-technology website.

Let me give you an example. As I said the other day, one of my sites recently went up to a Google PageRank 6 so I’m looking at putting some text links on it. According to TLA, each ad should get around $50 based on my PageRank. However my Alexa rank is a shocking 5,542,913! Traffic wise it actually does quite well but the problem is that it’s a non-technology subject so the majority of users won’t have the toolbar installed. As a result I doubt I’ll see anywhere close to $50 for each ad.

How can you increase your Alexa rank for a non-technology website? Well I’m going to try some of the tips from DoshDosh and report back to you. In the meanwhile, what steps have you taken to increase your Alexa rank? What worked for you and what didn’t?

Tech Tags: , , ,

Tags: Making Money Online

18 responses so far ↓

  • Mike // May 7, 2007 at 11:06 pm

    I’ve decided to install the Alexa widget in the sidebar to see if it helps improve my ranking from it’s current rather low 369,523 😯

  • Make Money // May 12, 2007 at 9:35 pm


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  • Mike // May 13, 2007 at 1:02 am


    I’ve removed the link from your comment because

    1) The comment strikes me as being something that has been cut and pasted.
    2) You refer to SEO as crap and yet in your Squidoo lens you claim to be an SEO/SEM.

    Now it may well be that I’m a bit cranky at 2am but something doesn’t quite stack up here. Feel free to let me know if that’s the case but I’ve taken the link out. I’ve left the link to your Squidoo lens so if people want to check that out then that’s fine but I have a responsibility to my readers and something just didn’t quite sit right.

    Nice lens, by the way.


  • Mike // May 17, 2007 at 12:24 pm

    Since installing the Alexa toolbar and putting the widget on this site, Twenty Steps has gone from 369,523 to 320,415 in just over a week.

    My other site (which I’ll post the URL for shortly) has gone from 5,542,913 to 2,903,903. That’s without putting the widget on that site. As a result of the increase of Alexa rank, I just sold my first Text Link Ad :)

  • Mike // May 28, 2007 at 3:28 pm

    Update – Alexa rank currently standing at 255,385 so that’s a reduction of nearly 115,000 places in less than a month. Not bad, eh?

  • Is alexa widgets or using redirection myth? // Nov 7, 2007 at 10:25 am

    I have used one of 20 steps are suggested above by you. I installed alexa toolbar & widegt but no result see ranking of my website here.

  • Mike // Nov 7, 2007 at 4:38 pm

    I’m not convinced that the redirect method actually works, to be honest. I’ve not tried it myself and those people who have have reported limited success.

    Should you want to use the redirect it should be formatted like this:

  • Conor O'Driscoll // Jun 28, 2008 at 9:34 am

    Thanks for the post.
    Installing alexa toolbar and getting a few regular visitors to install it will change your rank very quickly.

  • Yuan Chung Ying // Aug 27, 2008 at 9:22 pm

    Hey!, I just wanted to say what a great site this is, I came across your site while searching around on Google. Your post, has some good info! Thanks again, keep up the good work!


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