Just read a great article over at Seth Godin’s blog which I encourage you to read if you’re involved in marketing in any way, shape or form. There’s no earth shattering, head smacking, I have seen the light! type moments but some good solid advice.
I guess it touched a nerve for me because I’m in the process of reading several books by Michael Campbell where he talks about focusing on the niche markets. Again, nothing new there, but the way he writes seems to make sense to me. I recommend signing up to Michael’s newsletters and downloading his free eBooks.