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The Rich Jerk – Fact or fiction?

August 10th, 2006 · 23 Comments

If you’ve been looking to make money online for any length of time the chances are that you have heard about the Rich Jerk. According to his marketing material he makes millions of dollars from his websites and yet he sells his eBook for less than $50. The experienced online marketers hate him. The newbies love him. So what’s the deal?

Let me start this post by saying that I actually like the Rich Jerk. I subscribe to a number of his theories about making money online and I am more than happy to endorse his product. However, he’s not for everyone. As his name implies, he’s a jerk and his style of writing can be abrasive at best. Some of his techniques are not strictly ethical and regardless of what he says you are not going to make a million dollars overnight. I know. I’ve tried!

That having been said, the Rich Jerk must be doing something right. Go to Google right now and type in rich jerk and you will see that there are nearly 7 million results. Even if you define your search to “rich jerk” you get 500,000 results. Like him or loath him, the Rich Jerk is clearly doing something right. As they say – no publicity is bad publicity.

So, as someone who has shelled out the $50, what do I think?

The Rich Jerk eBook is worthwhile purchasing for people completely new to the idea of making money online. I also think that it is worth purchasing for those who have been tinkering with AdSense or affiliate advertising for a few months and have lost their way. There are a number of sections in the eBook which have helped me focus on what I am trying to achieve and how to do it. It helped me understand a lot more about the ways of making money online and gave me links, both direct and indirect, to areas of expertise which I may not have found without it.

The dyed in the wool critics will argue that all of the information contained within the Rich Jerk eBook is available free on the internet and they are absolutely right. I just read some interesting posts about Rich Jerk on the Digital Point forum and a lot of them are valid for the more experienced internet entrepreneur. However, for someone starting out with the idea of potentially using the internet to make money, I have yet to find an all encompassing website which delivers in 30 minutes what the Rich Jerk eBook does. It’s a short read (65 pages) and when you skip all the self promotion, chest beating and shameless links to his own enterprises, it contains a goldmine of information.

I’m now a few months down the line from actively looking to make money online. I know a lot more now than I did when I first read the Rich Jerk eBook. Do I still refer to it? Damn right I do. I’ve picked up other eBooks since reading Rich Jerk and his is the one I refer to most. Why? Because it is only 65 pages.

As an example, I downloaded Stone Evans eBook a month or so back. It’s free so I thought ‘what the heck’? It’s 325 pages! It’s at least 25 pages before you get to any of the interesting stuff and, even then, he takes forever to get to the point. Bizarrely Stone Evans appears on the Rich Jerks own website advocating the product. He seems to have missed out on why Rich Jerk works. It’s short and to the point.

What I personally don’t like about the Rich Jerk is his chapter about black hat strategies. For those new to making money online, black hat strategies are essentially dishonest ways of making money. I want to make money as much as the next guy but I want to be able to sleep at night and know that whatever I have earned that day was legitimate. If I wanted to make money using dodgy methods I would have registered a long time ago and spent some money learning how to use Photoshop properly.

In summary, I think that for anyone in the early stages of looking to make money online, the Rich Jerk eBook is worth the $50 investment. Whilst I agree with the sceptics that you can find all of the information contained within it free of charge elsewhere, I must also point out that it will take days of research for the average newcomer to find that information and as a quick fix for less than the price of a meal out I recommend it.

One final point. A recurring criticism of the Rich Jerk eBook is that most of the links contained within it are affiliate links. In other words, when you purchase a product through the Rich Jerk, he gets even richer. With that in mind I give you two links to his website. The first one I will earn money if you decide to purchase the eBook. The second one I will not. The decision is totally yours.

The Rich Jerk eBook – Mike gets paid

The Rich Jerk eBook – Mike does not get paid

Tech Tags : , , , , ,

Tags: Making Money Online

23 responses so far ↓

  • TheBizofKnowledge // Aug 10, 2006 at 11:11 pm

    I just wanted to say that I’ve heard a bit about the Rich Jerk, but have never really given much thought to purchasing his book. However, I’ve been reading some good things about him lately (including your post here) and have decided to at least give him a try. Thanks for the info and I’ll probably be purchasing that book soon!

  • Mike // Aug 10, 2006 at 11:50 pm

    He’s an acquired taste but I think well worth the $50. Good luck with your plans. Some of the Rich Jerk philosophy will spill out onto my posts but it’s worth spending the money to get it first hand.


  • WangInternet // Aug 18, 2006 at 5:24 am

    The Rich Jerk ebook was the first ebook that I’ve bought through the Internet. Since I’m in Malaysia, USD50 => RM180. Now with that amount of money, you can basically buy like 20 burger king meals!

    Anyway, with the ebook, I went on to create about 7-8 sites mostly monetizing through adsense. Several checks came in to cover the cost of the ebook. Can’t really remember which tips I used, but the important thing is that the action to purchase the ebook led to some returns a few months later. RM180 for a piece of pdf document is just too expensive to sit on. :)

    Oh ya… one tip from the ebook which I used a lot!

    Don’t Click if you’re Rich… haha!

  • Mike // Aug 18, 2006 at 12:17 pm

    Well it would have been nice if you could have shared which of the Rich Jerk ideas you used! lol

    I’ve just had a quick look at your site, though, and can pick up on one thing you’ve adopted which is the method of blending AdSense into your page. Some good work there, sir.

  • Haunted TUNA // Mar 21, 2007 at 2:33 pm

    I like the ending of this post…. :)

  • Mike // Mar 21, 2007 at 5:59 pm

    Well it only seems fair to give people a choice based on the recurring criticism of the ebook in the first place.

    I’m still unsure about the whole affiliate link disclosure thing anyway. It’s something worth looking at in greater detail, methinks :)

  • Joe // Apr 6, 2007 at 9:41 am

    You can get most of the Stuff in the Rich Jerk ebook for free at this site


  • Mike // Apr 22, 2007 at 9:33 pm

    As far as I can see, Joe, you’re not actually offering the content free on your site. All your doing is paraphrasing and then pointing people to your Clickbank link to the Rich Jerk book. Maybe I didn’t dig around in your site enough but that’s how it looks on first impressions…

  • Carlos // May 4, 2007 at 2:02 pm

    Did you notice that the rich jerk is selling out? Do a search on google for “the rich jerk empire” and you’ll see he’s posting the business for sale. Him and his partners want out. I guess the gravy train is finally over.

  • Mike // May 4, 2007 at 2:47 pm

    Thanks for the tip off, Carlos.

    I’m not sure whether it’s a case of the gravy train being over, it’s more like the ideas behind RJ are now a little dated. Sure, some of them will still work but my guess is that they’re moving on to a completely new venture.

    I’m pretty certain we haven’t heard the last of Kelly Felix!

  • Carlos // May 6, 2007 at 6:10 pm

    Yeah…I don’t think Kelly will completely drop off the face of the earth, but I think he’s realized that it’s time to cash in his chips.

    His first offer for sale was $25 million! Then he dropped it to $8 million and then he put in on an ebay auction for $5 million…what does that tell you?

    The Rich Jerk in it’s current state may be worth a cool mil…maybe. Nothing more.

    Trust me guys…the so called “Rich Jerk Empire” has lost it’s luster. He barely writes in his blog anymore and that’s because he has nothing to say. After a while his ramblings about hot chicks, drugs and parties get real boring. You learn more from watching his marketing methods than from actually buying his content.

    I bought a subscription to his new website and it sucks. He hasn’t made a solid update in 2 months. He just keeps talking about what he’s going to do, but does nothing. The majority os the people in the forum are asking for refunds and they are slow in coming. I didn’t ask for a refund because I wanted to give the guy a chance to redeem himself, but after I saw it wasn’t going to happen, I just canceled and told ’em don’t bill me for another month.

    He said in his ebay auction pitch that he believes The Rich Jerk could be a $100 million dollar company and that he already has a business plan in place that anyone can take over and follow through on that can achieve that. But if that’s the case, why sell?

    The sad thing is that in the right hands it could be worth a $100 mil but Kelly and his team obviously don’t have the steam or the creativity to take it to the next level.

  • Mike // May 7, 2007 at 1:03 pm

    I think part of the problem is the branding. They’ve almost got themselves stuck in a rut because they can’t really move anywhere with the Rich Jerk brand. Whilst they could come up with new stuff to move forward, it has to tie in with the original philosophy.

    Guess we’ll be watching this space 😉

  • Carlos // Jun 2, 2007 at 9:34 pm

    I gotta question…

    Whatever happened to the NEW infomercial that all the so called Rich Jerk Live Event attendees was supposed to be apart of?

    Hey whatever happened to the Rich Jerk Live Event for that matter? How come nobody is talking about it? It was supposed to be sold out!

    Why would you sell the company and none of the dvd’s of seminar footage, etc. has been released yet? Did it really happen? Tickets were supposed to be like $10-Grand a piece. He was pushing it like it was his last meal and then you hear nothing. What happened to all of that? It sounded like he was cooking up an EXIT STRATEGY. Grab as much as I can with a high ticket item and then close the doors. Or maybe a last ditch effort to save the company.

    Now he’s practically begging for money for tickets to some party at the Playboy Mansion that has nothing to do with internet marketing. He’s asking people on his list to name a price that they are willing to pay for a ticket? This guy is desperate. Are you selling sex or internet strategies for making obscene amounts of cash?

    Rich Jerk here’s a tip: Instead of spending $250,000 that you don’t have on a playboy party, why don’t you invest it in some REAL CONTENT on your evolution site where you
    haven’t made a real update in 90 days, besides the other content being basically worthless.

  • Mike // Jun 4, 2007 at 5:32 pm

    It does look like he’s clutching at straws in an attempt to prevent the company going under. It makes you wonder where all the money went…

  • Business Education // Jun 13, 2007 at 8:49 am

    Mike, thanks for to be honest, I like the way you give 2 links. anyway for rich jerk, I don’t feel i want to buy rich jerk ebook. If I can found for free. why should i buy. I have about 9000 articles in my databased, you can take a look at mine. I can read them and get more info. For Black hat SEO, Yeah I also do not like it. since I already can build natural SEO. Although it take time to do it, but still better.

  • Mike // Jun 29, 2007 at 1:25 pm

    Giving people 2 links just seemed to be the most honest way of linking given the criticism people had regarding affiliate links within the book itself.

  • Abi Titmuss // Sep 7, 2007 at 5:44 pm

    The book is available for free via a few torrent websites. No need to pay a scam artist for it, just search the torrent sites.

  • Ibnu Asad // Feb 17, 2008 at 3:14 pm

    Interesting Post :) I myself also like how the “Rich Jerk” grabs people attention…it’s not everyday you get to like and praise a ‘real’ jerk 😛

  • JoeAnne70 // Jul 31, 2008 at 9:07 am

    He managed to speculate something on the market regarding Google and now he’s famous, but this doesn’t make him some sort of genius. In this business you can succeed easily with just a bunch of luck. Good work, Rich, anyway.


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