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The Obligatory Round Up Post

December 31st, 2007 · 9 Comments

Well it’s New Years Eve and since everyone else is doing it…

Yup here is the obligatory 2007 round up post for Twenty Steps. We’ll look at how many people visited the site, what they read, where they came from and the most ridiculous things they typed into Google to get here in the first place.

If you’re sick of round up posts then I’ll just take this opportunity to wish you a Happy New Year and I hope that 2008 brings you everything you hope for.

If, however, you’re a glutton for punishment and want to find out how many people from the Northern Mariana Islands visited this year, step inside…


  • 29,010 unique visitors
  • 58,778 page views
  • 157 posts which produced 736 comments
  • RSS subscribers increased from a dozen or so to current count of 121
  • Spam Karma caught just over 10,000 offers of penis extensions, pay day loans and generic Viagra
  • Alexa Rank went from c.500,000 to 112,566
  • Technorati Rank went from c.100,000 to 32,115
  • F-Bombs dropped = 1. Actually it was Pete Townshend but there you go…

Top Content

Most popular 2007 posts based on page views

  1. How To Get On Google Front Page – Guaranteed
  2. Creating the ultimate WordPress robots.txt file
  3. The Great Google Bitch Slap
  4. Google Is Evil. Get Over It
  5. Google Spam Cop Opens Can Marked Whoop Ass
  6. Link Policy 2.0
  7. Chuck Norris Wants His Green Bar Back
  8. Matt Cutts – The Enforcer
  9. I’ll Get You, You Scwewy Webmaster!
  10. Introducing The Google Condom

Hmmm. Looks like I spent a fair chunk of time writing about Google this year, eh?

One of the things that became clear when I was looking at the stats was that every single one of the posts appeared on StumbleUpon. They’ve all received some search engine traffic too but the Stumble traffic far outweighs that so, as I suggested back in November, perhaps it’s time to look at look at how you’re currently working with social media.

Which leads me on nicely to the next section.

Referral Traffic

Search engine traffic provided 35.8% of all visitors to the site in 2007 with Google predictably at the top of the pile with 89.8% of all search engine referrals with Microsoft (3.8%) and Yahoo! (3.4%) coming in behind them. And who says Google don’t own search?

StumbleUpon provided 25.1% of all traffic for the year which, when you consider I only became active on SU in the second half of the year, is a phenomenal figure.

Other major referrers in 2007 were, askApache, Technorati and DigitalPoint. My Google blog trackback experiment sent 3.1% of all referral traffic. Not a huge figure but it kinda proves the theory works. I just haven’t focussed on it much.


I’m pleased to see that 63.9% of all visitors are using Firefox. Mr T pities the 30% of you still using IE 😉

Talking of pity, 3% of visitors are using dialup 😯 I had to use dialup a couple of times this year and I’d forgotten just how painfully slow it is so I hope that you guys are on your way to getting broadband some time soon.

I’m guessing that you folks come from some of the more exotic locations that have visited the site in the last year. I’d never heard of Vanuatu, Myanmar or the Northern Mariana Islands until I looked at the Google Analytics map overlay feature!

Sadly, unlike Alphaville, I am not big in Japan with only 128 visitors all year. In fact I’m bigger in San Diego (129) than I am in Japan…

Search Terms

I have to confess to being a bit of a saddo. I love looking over the keywords that people use to find the site. Sure, it can help you tailor what you’re going to write about, how successful you were with your SEO efforts and all that but it’s the weird stuff that people type in that I enjoy the most so without further ado, here are my favourites for the year 😀

  • Build a bitch – Why would you want to?
  • Carpet cleaning in the nude – Just be careful with how you handle the Dyson. It could be tricky explaining that one down at the hospital…
  • Does size matter to girls? – Well girls? Does it?
  • Do I have BO? – Step one: Lift your arm. Step two: Sniff armpit. You should find your answer here rather than on Google.
  • Farts are marvellous – Aren’t they just?
  • How long should a hand job be? – As far as I’m aware there isn’t a minimum or maximum time limit applied.
  • How to create a blogger? – Well you’ll need a Transylvanian lair complete with an underground laboratory to begin with.
  • How to get my sex life better – Getting out more might be a good place to start.
  • How to make a million overnight – If you find out let me know, OK?
  • How to make mum play cricket with me – This one actually made me sad when I read it. Poor fella.
  • I feel like bitch slapping my wife – Get in line, buddy.
  • Making money with sex – If you need to find the answer on Google you need help.
  • Nostradamus prediction for 2008 president – I’m not sure he was that specific, you know.
  • Online poker making money can I? Clear proof that Yoda uses Google.
  • Premature ejaculation techniques – There are techniques for that?
  • Reasons why Santa is evil – I’m guessing someone didn’t get what they wanted for Christmas.
  • Robots txt validator paste – Delicious on toast.
  • Should condoms stink? – It depends on what they stink of.
  • Steps on how to have sex – See “making money with sex” above.
  • Steps to cure constipation – Seriously, how did you end up here?
  • Work you Google bitch! – Guessing you’re not finding what you’re looking for, eh?

The Money Shot

Last year I revealed that I’d only earned $250 in a year from blogging. I’m not going to talk exact figures here because, to be honest, I find it pretty crass when bloggers reveal how much money they make so let’s just say it was four figures this year. This came from various sites that I manage through affiliate sales, text link ads, AdSense and direct advertising.

Whilst this is a significant increase on 2006, it’s still nowhere near enough to even consider what I’m doing as anything more than a hobby and, in fairness, that’s pretty much what it is to me. Despite appearing in the Make Money Online Top 100 Blogs list, I’m not one of those Internet marketing guys who is looking to make a full time living from websites. As I’ve said before, all I’m trying to do is find a way to supplement the income I earn from my acting and film work.

I’ll go through what worked and what didn’t at some point next month but I guess what I’m trying to say is that if you found your way to Twenty Steps by following a link from the Top 100 list or via the hundreds of “make money online” style searches I received in 2007 then don’t expect this site to deliver any kind of golden ticket. That’s not what it’s all about.

That Was The Year That Was

Well there goes another year. It really doesn’t feel like 12 months ago that I sat down and wrote my 2007 Battle Plan. I just wish I’d paid more attention to it 😉 I’m not going to bother writing one for this year, that’s for sure!

I hope you’ve enjoyed the last twelve months on Twenty Steps and I look forward to seeing you again in 2008.

Tags: Twenty Steps Site News

9 responses so far ↓

  • Chris Estes // Dec 31, 2007 at 8:14 pm

    This is the first Round Up Post I have read. Maybe this time next year I will have enough traffic statistics and facts about my blog to post more than a couple sentences.

    I say that 2007 has been the most perplexing and fantastically interesting years in search I could imagine.

    Heres to 2008 as we wish goodbye to the past.

  • Mike // Dec 31, 2007 at 8:32 pm

    It certainly has been an interesting year for search, that’s for sure. The last quarter has been dominated by the Paid Links War. It’ll be interesting to see how it all pans out in the new year.

    Thanks for dropping by and Happy New Year to you :)

  • Blog Bloke // Jan 1, 2008 at 6:12 am

    Happy New Year Mike! Great post.

    So much for the “obligatory” round-up post because I forgot to write one. I’m really looking forward to reading more of your stuff over at Blog Bloke dot com.

    Cheers bro,


  • Tommy // Jan 1, 2008 at 6:06 pm

    Here’s to 2008 Mike! Keep em coming. I must say 35. something % search engine traffic is the one stat that jumped out at me. That’s awesome!


  • Mike // Jan 1, 2008 at 7:24 pm

    BB – The new site is looking great. I’ll get round to putting together a guest post just as soon as my hangover goes away!

    Tommy – My goal for this year is to get that figure to below 20% because I think relying too heavily on search traffic is not the smart way to do things.

  • Bush Mackel // Jan 5, 2008 at 12:23 am

    Even though I only pop on here every once a while, I had a lot of fun reading your post and gaining a little insight into where you’ve been and where you want to go. Best of luck in 2008!

  • Mike // Jan 5, 2008 at 7:34 pm

    Always a pleasure top see you, Bush. Thanks for the best wishes and I hope 08 is a good one for you too.


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