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The Death of YouTube?

January 28th, 2007 · 4 Comments

YouTube is doomed. Doomed, I tell thee.

YouTube. Seemed like a good idea at the time. I’m sure Chad and Steve agree. Hell, why wouldn’t they? $1.65bn?!?! Not bad for an idea that started off as an easy way to share video files with friends.

Anyway, why do I think YouTube is about to shuffle off this mortal coil? The news today from the World Economic Forum in Davos, Switzerland that YouTube plan to pay contributors for submitting video files.

People have been spamming YouTube for a while now (the spate of “authentic” Steve Irwin death video clips is a good example) but introducing a direct revenue stream for people to submit videos is an open invitation to spam. Upload a crappy video of Paris Hilton which you’ve probably ripped off someone else anyway, create some imaginative anchor text on your MySpace site, maybe some PPC and voila – YouTube dollars in your back pocket.

I can’t see it working, can you?

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Tags: General

4 responses so far ↓

  • Neil // Jan 28, 2007 at 7:53 pm

    Sure the idea will work. YouTube is basically copying Metacafe. They pay $100 for the first 20k views, then $5 for every 1k view after that. There’s NO spam on Metacafe whatsoever because it’s regulated by monitors before your video is publicized. Y

  • Mike // Jan 30, 2007 at 12:01 am

    Hi Neil – thanks for leaving a comment.

    My feeling is that because YouTube is a much bigger brand that the spammers will look to seriously hammer it. Look at the spam levels between MySpace and, for example, Facebook.

  • Dave // Jan 31, 2007 at 9:50 pm

    I can’t see it being the death of YouTube. If anything it will get stronger and confirm it’s place as #1 in it’s market. The Google dollar buys a lot.

    BTW nice blog

  • Mike // Feb 18, 2007 at 10:20 pm

    Hi Dave,

    Sorry for not responding before now.

    I’m still not convinced about the deal but I guess it’s something to keep an eye on.

    Thanks for stopping by.