Blogger is made by Google. It’s a bit clunky, doesn’t give you as many options as WordPress and is sneered at by the power bloggers around the world. So why do I love it? For the simple reason that it is an exceptional tool to generate traffic to your site.
Don’t get me wrong, I love WordPress. As I said in one of my earlier posts about blogging, I think it’s an exceptional piece of software which is easy to use and has made Twenty Steps very easy to create and maintain. However Blogger has got the significant advantage of being a Google product and one of the things I have learned over the last few months is just how valuable that is for generating traffic to your blog.
I run a number of different websites promoting different products and services. I also write a couple of blogs using Blogger. The idea was that I’d tinker around on Blogger before moving to something more sophisticated. A couple of weeks ago I posted a current affairs article on one of my blogs and thought nothing more of it until I looked at my traffic and saw that it had doubled over night and that the main referring source was Google. When I typed in the search string to Google I was shocked to see that after only 2 days my site was ranked #4 out of over 500,000 results for this particular current affairs item. It was above all the big news websites including the likes of Associated Press and Reuters.
The blog in question has a PR0 rating. I haven’t submitted it to any of the search engines. It has no sitemap. I’m not using Google Analytics. It only has half a dozen sites linking to it and all of those are PR0’s so, in theory, this blog pretty much doesn’t exist as far as Google is concerned, right? Tell that to Google!
A week or so later I tried it again to see if it was a flash in the pan. This time I picked a topic which was everywhere on the web. Surely this time it wouldn’t work. It bloody well did although this time I was #9 out of over a million results. In both cases after a couple of days I disappeared off the radar as the big guns started flexing their considerable PR muscles but it didn’t matter - I’d got traffic to my crappy little PR0 site and generated a couple of AdSense clicks.
So what am I going to do with this new found knowledge? Create a Blogger blog which I only need to update once a day with the kind of content which people will be searching for. Within that blog will be links to my other sites as well as some affiliate links and AdSense. The Rich Jerk suggests something similar in his eBook but at the same time says that you’re not going to get loads of traffic overnight. I have to disagree as the example above shows.
- You’re going to generate traffic to your blog site if you pick your topic carefully.
- It will potentially channel traffic to your main bread winner sites and the chance of revenue there.
Finding a hot topic is easy. Go to Technorati, for example, and look at their most popular searches or tags. Pick a topic which contains something specific (i.e. a persons name, a product type or an unusual phrase) and write your blog about that. Another source I use a lot is the BBC News website. Pick your own source whether it be a local newspaper, CNN, whatever but make sure you choose something with a specific keyphrase and write your blog based around that.
I’m off to create my Blogger site now. Once it’s done and online I’ll let you know the URL and keep you posted on how it’s doing.