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Setting Expectations

June 19th, 2007 · 2 Comments

For a whole heap of reasons, the last 6 or so weeks have been an interesting journey for me. I’ve been able/forced (delete where applicable) to look at the direction I’m heading and evaluate how this affects my long term goals.

A lot of it boils down to the thorny subject of time management that I’ve touched on a number of times before. What seems to be an easy win is often not the case. It’s distracting you from the bigger picture.

Setting your expectations early doors can prevent longer term heartbreak.

Let’s take my acting career as an example. I went into it with my eyes very widely open. Before I enrolled at drama school as a mature student, I said that it would take me 10 years to become an overnight sensation. I still stick with that. I’ve been doing this for nearly five years now and I’m just starting to hear the right noises from agents and casting directors. It’s been a long slog but I’m pretty much where I expected to be at this stage.

Looking at blogging and internet marketing, however, I thought that success would come a lot quicker. This was based on what I read online from the so called gurus. They promised me wealth beyond my wildest dreams and, to a degree, I bought into it.

Now don’t get me wrong, I’ve been around the block a few times and can see a pile of steaming BS when I smell see it but my initial thoughts were along the lines of Kevin Costner in Field of Dreams:

Build it and they will come

Well in terms of making money online, that’s crap. As Yaro points out in his Blog Profits Blueprint eBook, you’ve got to be prepared to put in a lot of hard work to gain the rewards. You’ve got to be prepared to write those pillar articles, generate traffic and build up a network before you can even start to earn a few dollars.

Setting Your Own Expectations

Unless you’ve already built a series of highly profitable websites or blogs, don’t expect to retire overnight. It’s a long, hard slog to make those dollars mount up but if you’re prepared to stay in it for the long term, there is definitely a reward. You just need to plan out your time properly, set realistic goals for yourself and – most importantly – stick to them. Be aware that offline life (some people call this real life but I’m not so sure) can get in the way so factor that in to any plans you make.

Setting Your Customers Expectations

If you blog every day and then stop for weeks on end, don’t expect your readers to still be there. Equally, if you’re a site that is known for biting, political satire, don’t write about Paris Hilton going to jail. Your readers will be confused and probably vote with their feet.

Overstretch yourself and you’ll end up in trouble. Understretch your customers and you’ll end up there a whole lot quicker.

Tags: Blogging

2 responses so far ↓

  • erin // Jun 20, 2007 at 6:31 pm

    do you ever get the feeling that a small hand full of people write original blogs and then everyone else takes their topics and regurgitates it just to get people to read it and link to it via the ‘big fish’ that wrote the originals? this is one of the first ones i’ve read that has no referral to anyone else’s or comments that you got the idea to write from someone else. refreshing. i just spouted off a sassy one on this yesterday on mine.
    i know you were talking about time management, but i thought i’d comment on the originality…

  • Mike // Jun 21, 2007 at 12:05 am

    Hi Erin and thanks for stopping by to leave a comment. I know what you mean about the echo chamber effect and I try to avoid it wherever possible but sometimes it’s impossible to avoid!

    Incidentally, what prompted you to go down the Blogger route rather than use your own domain name? I would have thought that would have been a better option for you…