Seth Godin is regarded by many as the epitome of web marketing. He has sold countless books on the subject and runs one of the most popular marketing blogs around. I subscribe to his RSS feed in the hope of picking up the occasional golden nugget.
But what if there’s just one thing you need to say, but you can say it clearly and well and in a way that hasn’t been said before? What if you’ve got one great blog post inside of you, and, even better, you’re willing to update that post as you learn more and gain more insight?
You want a reason to blog? There it is. Right there. In black and white.