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SEO – The Basics

August 5th, 2006 · 1 Comment

Don’t spend your hard earned money on employing a SEO expert. Certainly not when you’re in the early stages of trying to make money online. These tips are not going to get you to #1 on Google overnight but what they will do is give you a good grounding in the basic principles behind Search Engine Optimization.

I’m assuming at this point that you’ve already created your own website using something like Dreamweaver and understand the basics behind HTML. If not then can I heartily recommend making an immediate purchase of HTML for Dummies
Then buy Dreamweaver!

The Big 2 both use the same basic principles when it comes to how they score pages. Sure, Google pays more attention to incoming links than Yahoo! but they both use the same principles for ranking sites.

The biggest mistake people make when it comes to SEO is trying to appeal to the biggest audience. You want your website to be seen by hundreds of thousands of people, right?

Wrong.

If your website is only seen by twenty people this week and ten of them buy something from you then that is better than having a thousand visitors and only one purchase. Be specific in what you’re trying to achieve. Think about what your potential customers are likely to search for in the search engines. If you sell paperclips, for example, base your site on how much cheaper/better your paperclips are than the competition and not on the fantastic benefits there are in clipping pieces of paper together.

I’m the potential customer. Am I going to type “the benefits of paperclips” into Google or am I going to type “cheap paperclips”?

Design your website with your potential customers in mind. Think very carefully about what your potential customers are likely to search for and build your site with that in mind. Remember the 7 P’s? This is key to SEO.

And I haven’t even started on TAGS yet 😀

Tags: Search Marketing

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