Alex Tew, he of the Million Dollar Homepage, has started his new venture Pixelotto. The premise is the same – people buy pixels on his site to advertise – but the twist with the new venture is that one lucky person will win $1 million by simply clicking on one of the ads.
Whilst I’m sure it will be a success, I’m a bit disappointed to be honest. I’d been reading Alex’s blog on and off for a while and he’d mentioned a new project. This really is a bit of a rehash of an old idea with the tag line that it’s for charity. I’d have liked to see a change of direction but there you go.
What do you think?