Linkshare Affiliate Network
Click here to watch The Conversion Blogging Video


December 6th, 2006 · 15 Comments

Alex Tew, he of the Million Dollar Homepage, has started his new venture Pixelotto. The premise is the same – people buy pixels on his site to advertise – but the twist with the new venture is that one lucky person will win $1 million by simply clicking on one of the ads.

Whilst I’m sure it will be a success, I’m a bit disappointed to be honest. I’d been reading Alex’s blog on and off for a while and he’d mentioned a new project. This really is a bit of a rehash of an old idea with the tag line that it’s for charity. I’d have liked to see a change of direction but there you go.

What do you think?

Tech Tags : , , ,

Tags: Making Money Online

15 responses so far ↓

  • Mike // Dec 8, 2006 at 11:58 am

    Hi Nathan,

    Yeah I agree that the value of the clicks is going to be pretty low with this. Folks are going to click on the ads based on greed (i.e. a chanc to win $1 million) rather than because they’re interested in the company product.

    Would I be right in saying you’re part of the Million Dollar Employment page? 😉

    Regardless of your involvement or otherwise, you’re right. It offers a better return for both advertiser and reader.



  • Nathan Wilts // Dec 8, 2006 at 12:22 pm

    I am involved in the employment advertising page because the company I work for has a placement on there.
    We have had 9 people come from that site and post their CV with us, and I have just placed one of them to a position.
    I’ve checked it out on Alexa, and the traffic ranking is pretty low, but it seems here that quality is far better than quantity! It’s also really cheap to be on there.

  • Mike // Dec 8, 2006 at 12:41 pm

    Totally agree, Nathan. Pixelotto will probably be a success based on the brand – Alex Tew – rather than the quality of the site. I’d be surprised, though, if the next venture is another variation on the same theme.

  • Nathan Wilts // Dec 8, 2006 at 1:15 pm

    Well I reckon that he will re-start the Pixelotto at least once, after this first one is complete. It will probably work too, as there will be A LOT of PR surrounding the $1M giveaway!! He will ride the publicity train for at lease 2-3 rounds of this idea.

  • Mike DeBurge // Dec 8, 2006 at 2:40 pm

    I suspect that Alex Tew is just on a cheap fund raising exercise. I agree that this site will last a couple of rounds, which will net Alex £1.8M less expenses. The acid test will be to see how many advertisers from round 1 re-invest in round 2.

    I had a quick look at the Pixelotto page and noticed that some of the larger adverts carry links which pass the site name to the recipients’ home page. Now, this could be done so the advertising sites can identify the calling site, but, any web traffic analysis software worth its salt can tell you that anyway. Now, if I was of a suspicious nature the only rational conclusion is that these links are affiliates rather than paid adverts. What do you guys think?

    I’ve had a look at that employment page mentioned by Nathan and I agree that it does exactly what you’d expect. I didn’t check out how much it costs to register a placement, but, I’m sure it won’t be $2 a pixel!!!!!

    To be honest I just yawn when I see somebody as creative as Alex Tew just milking an idea that others have already tried. For my part I quite like the Logo based links that placement pages offer. If I’m really honest we know a brand like Alex sells whether the product is good, bad or indifferent….

  • Mike // Dec 8, 2006 at 2:56 pm

    Hi Mike,

    Exactly. It’s all about the brand which is something Seth often speaks about on his excellent marketing blog. Brand Tew will generate the attention of the media and, therefore, raise a cool couple of million. However, as we’ve seen so many times in the past, you only need to screw up once or get behind the times and your brand value can drop like a stone. Another pixel based advertising site would, in my opinion, lead to Brand Tew losing it’s value.

    With regards the linking question, it’s difficult to tell. Yeah, you’re right, any halfway decent analysis software will flag this but perhaps these guys are simply covering their bases. I haven’t clicked on any of the links but perhaps they’ve created specific landing pages for Pixelotto clicks. Could they be affiliate links? Quite possibly. A couple of them clearly are as they haven’t even hidden their affiliate code in the URL.

    Personally I think that if someone can generate some affiliate cash via the Pixelotto page then good luck to them. The whole thing about running affiliate ads is that you are introducing the customer to the service provider. Pixelotto is a way of doing it. However will you make anything from it given the fact that the vast majority of clicks are greed driven?

    It’ll certainly be an interesting one to keep an eye on.



  • Nathan Wilts // Dec 8, 2006 at 3:01 pm

    It seems that the site links to all the sites in the same way, though thinking about it, it’s very possible that the placement is an Affiliate link. It would certainly make financial sense for, though I would have thought that a reputable and well known company like that would have stayed well clear of Maybe they agreed to go on there because 90% of visitors to will recognise that it is a holiday site therefore the traffic could be SLIGHTLY targeted.

    As for ….this costs us £15 a month, and considering how much buisiness we’ve got from it so far, I’d say it’s for itself for over a year already!!!

  • Nathan Wilts // Dec 8, 2006 at 3:06 pm

    I think Mike said all that can be said about the Affiliates point, though I’d be interested toknow if Alex or a paying customer was the Affiliate.
    As for the prices, it costs us £15 a month to be on there. My boss is quite happy about it so far, seeing that it’s paid for itself for nearly 3 years already after just 2 months.

  • pixelotto // Dec 12, 2006 at 8:25 pm

    Here is the website that shows daily statistic information of pixels sells.
    Also there you can see total investment in this ad campaign of each website.

  • Aaron // Dec 12, 2006 at 8:54 pm

    Yup interesting. So creative…NOT…Any ways please check out my Christmas Tag website at

  • Mark // Dec 12, 2006 at 8:55 pm

    why is better than pixelotto?

    – it’s cool
    – it’s free or low cost
    – it’s too fast
    – it’s pink!
    – has a clear design
    – better visibility into the page
    – multi css award gallery winner

  • Mike // Dec 13, 2006 at 12:33 am

    OK! Enough of your pixel advertising sales sites already…. :)

    It’s enough to make a guy turn on comment moderation…

  • Nick // Dec 16, 2006 at 8:36 am

    I don’t understand why people buy these ads. I came across the proper way to do pixel ads

  • Mike // Dec 16, 2006 at 5:07 pm

    Turning comments off on this post


  1. How much is your time worth? | Twenty Steps