The season of goodwill is officially over. It’s all kicked off again about that thorny subject for web publishers – paid links.
Just in case you’ve missed it, it started with Ted Murphy revealing that Google Spam Cop, Matt Cutts, had insisted that ALL links within a sponsored post should be no-followed “regardless of whether they are required, not required or even link to the advertiser paying for the post“. Andy Beard picked up on this and wrote one of the best articles about the subject that I’ve read and Rob over at Yack Yack has weighed in with some interesting views on the subject.
So how can you spread a little link love without getting your rump slapped by Mr Cutts and still make a few dollars on the side?
- Write your sponsored post with all links within the body content no-followed. Clearly mark your post as being sponsored so that nobody is in any doubt that you received a financial reward for writing the post.
- Compose a follow up post that references post #1 and that includes links to your sponsor and everyone else mentioned in the original post but this time without a link condom. After all, you’re not being paid to write post #2 are you so there’s no reason to no-follow your links, is there?
Correct me if I’m wrong but that still keeps within the Google guidelines doesn’t it?