Over the last few years there has been a suggestion within the SEO community that PageRank sculpting (i.e. using “nofollow” on internal web pages) is a good way to increase the flow of PageRank throughout your site.
I’ve never really seen any evidence that PageRank sculpting led to a significant long term increase in search engine referrals. Even Rands post on their own PageRank sculpting experiment mentions that some of their clients saw little or no improvement and whilst I agree with Michael Gray that no company needs their terms of service in the SERPs, I’ve always questioned whether it was a worthwhile exercise.
Today Google published an article entitled Importance of Link Architecture where Maile Ohye says the following:
It’s not something we, as webmasters who also work at Google, would really spend time or energy on. In other words, if your site already has strong link architecture, it’s far more productive to work on keeping users happy with fresh and compelling content rather than to worry about PageRank sculpting.
So basically what Big G are saying is that there are better things you can do with your time than fannying around with “nofollow” attributes on your internal links.
What about you? Have you tried PageRank sculpting using “nofollow”? Has it worked for you or was it a waste of time?