I’m always on the lookout for ways to make a bit of extra money so when I saw The Shoemeister had posted about an Australian ad network called AdToll I thought I’d have a peek.

How Do You Make Money?

You register your sites on the AdToll network, chose the size ads you want to display, set a rate and then let AdToll do the rest. There are no minimum site requirements (i.e. traffic or some outdated toolbar ranking system ), you can run as many ads as you like and it also offers a referral system.

AdToll takes a 25% commission for providing the service. The rest is money in your pocket.

Why Do I Like It?

• Firstly, it’s not AdSense
• It offers payment by PayPal which is vital for non-US publishers
• Low payout threshold ($20 with PayPal)
• It’s easy to implement
• Oh and did I mention it’s not AdSense?

You can decide the style of ads you display, block specific market sectors (i.e. pills, poker, etc.) and you also get the option to approve all ads displayed on your site. Obviously if you’ve been blackballed by AdSense in the past because of the..ermm..questionable content of your site, perhaps the pills and poker ads will be right up your street.

How Much Money Can You Make?

As with all of these things, a number of factors come in to play. Market size, traffic, niche, demand. What I like about AdToll is that you can either set your own price for ads or make use of their Autopricing. You can change these options at any time but what floated my boat is that I’ve never had any idea what rate to price ads out at so, if nothing else, this will help me guage prices should I decide to go down the direct route at any point in the future.

Is It Going To Get Me Bitch Slapped?

Absolutely not. AdToll uses javascript so there’s no need to worry about that silly nofollow business and Google can’t give you a slap for using it. Huzzah!

Not Just For Publishers

You can also sign up to be an advertiser so if you’ve got a product your promoting or you’re looking to get some traffic to your website, you can place ads on other sites in your niche. This is something I’m looking to do with a couple of my sites as it looks like it will be much more cost effective than an AdWords campaign.

Let’s say that you run a site in the affiliate marketing or search sphere then you could buy an outlandishly cheap ad on Twenty Steps

Initial Thoughts

I like the look of AdToll which is why I’m happy to recommend the service. Regular readers will know that I never promote a service unless I’m comfortable with it and would use it myself. AdToll looks like a really good program with some nice features, an intuitive backend and potential to make a few dollars.

Sign up for AdToll and give it a try yourself.