Links, as we all know, are a key part of blogging. Giving out link love is important on two counts. Firstly it helps with ranking in the search engines. Secondly it helps to generate traffic. Linking to another site is, in effect, an endorsement.
The question that I’d like to throw out there is what is more valuable? A link in a sidebar or a link in a post? I’m not talking about value from a search engines perspective, I’m talking about the perceived value to you the reader.
I regularly follow links that are within the body of a post, for example, but rarely click on someones blogroll so is it better to get rid of the blogroll altogether and just link within your posts?