In February there was a furore about Jason Calacanis‘ comments that “SEO is bullshit” where there were loads of SEOs jumping up and down about how he was undermining what they were doing, the ethics behind SEO and about how SMO (Social Media Optimization) was the way forward. Well I got to think about one of my web design clients and tried to put together some kind of SEO strategy based on the new wave of thinking so here is the deal.
My client = a small time business that cleans carpets
His customers = small time businesses that need their carpets cleaned
Now I don’t claim to be an SEO expert by any stretch of the imagination but I do understand, to a degree, how the search engines work and how to create a website based on that information. Now, as far as I can see, no carpet cleaning story is ever going to make the front page of Digg. Linkbait for carpet cleaning? I don’t think so. Equally, a YouTube viral ain’t gonna work either so how can I leverage the power of Web 2.0 (God I hate that term already) to increase my customers revenue?
To be honest, I’ve already substantially increased the companies revenue by using old school SEO methods but I’d love to hear from some of the top guns as to how they’d use SEO 2.0 to move forward.