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How to get traffic to your website for free

November 9th, 2006 · 7 Comments

Without doubt one of the hardest things about running a website is getting people to visit your site. You can create a great looking website that the guys at W3C salivate over. You’ve done some good work on your SEO to the point where Graywolf calls you up asking for tips. Your web copy is immaculate and Brian Clark quotes you on his site.

Only problem is that no bugger is coming to visit your site. You have no money so you can’t afford to buy the traffic so how the heck can you get traffic to your website for free?

It’s a problem I’ve been facing over the last 6 or so months whilst trying to make money on the Internet. A few of the sites I’ve put together I’m quite proud of because they’re well constructed, there’s good use of SEO techniques and I think the copy is well written but the traffic sucks big time.

Bizarrely some of the real crap sites I put together in an afternoon with no real thought to layout, accessibility or any SEO apart from slapping in some meta tags are getting better traffic. I mean, it’s all relative but they’re still outperforming.

I’ve read a lot of the articles written by the ‘experts’ about how to generate free traffic to your website but they all seem to consist of the same stuff.

  1. Subscribe to forums related to your subject. Include your website in your auto signature and don’t ever mention your site for fear of being branded a spammer.
  2. Leave comments on related blogs.
  3. Create a newsletter and send it to subscribers.
  4. Trade links with other sites in your niche.
  5. Write articles.

These 5 keep coming back time and time again. I’ve seen success leaving comments on blogs and had some marginal traffic from joining forums. The newsletter idea only works, as far as I can see it, if you have traffic in the first place. Now don’t get me wrong, I fully intend to utilise this on some of my sites once there is traffic in place but call me lazy if you want, I’m not writing a newsletter for two people! Trading links works to a degree but will a PR8 really link to me gratis? I doubt it very much.

The one that always gets mentioned no matter where you look is writing articles. That’s something I haven’t tried yet so I’d be interested to hear from people who have tried this approach. Does it really work for you?

So apart from those 5, what other methods do you use to get traffic to your website for free?

Tech Tags : , , , , , ,

Tags: Search Marketing

7 responses so far ↓

  • Blog Bloke // Nov 10, 2006 at 6:28 am

    1. Writing killer posts brings in regular traffic for me.

    2. Pack those posts with keywords that you know your targeted market is looking for.

    3. Put those best posts prominently in your sidebar.

    4. Put a “similar reading” list at the bottom of your post pages.

    I think I’ll write a post about this.

  • Blog Bloke // Nov 10, 2006 at 6:28 am

    1. Writing killer posts brings in regular traffic for me.

    2. Pack those posts with keywords that you know your targeted market is looking for.

    3. Put those best posts prominently in your sidebar.

    4. Put a “similar reading” list at the bottom of your post pages.

    I’ll send you my bill in the mail.

    (I think I’ll write a post about this as well.)

  • Mike // Nov 10, 2006 at 11:22 am

    Some good points and well worth writing twice 😉

  • Mike // Nov 10, 2006 at 3:24 pm

    Blog Bloke has added a few more tips over on his site which I’ve listed below. He goes into greater depth on his site so head on over and read the full story.

    6. Write killer posts that will guarantee regular traffic to your site.
    7. Pack those posts with specific keywords.
    8. Put your best posts prominently in your sidebar.
    9. Put a “similar reading” list at the bottom of your post.
    10. Write often and they will come.
    11. Remember to add your posts to social bookmarks such as Del.icio.us and Furl, and content aggregators such as Digg and Reddit.
    12. Trackback on the back of your competitor’s success.

    12 is something I definitely agree with as shown in my post about how to get more traffic to a blog.

    Some great advice specifically about blogging there from BB. How about some feedback from folks who maintain more static websites rather than blogs? If you’re running, for example, a site selling specific product which doesn’t get updated every few weeks. How do you generate traffic to your site whilst you’re still sitting in the Google Sandbox?

Trackbacks

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