Every blog is different so it’s not something that’s easy to quantify. As he says, a celebrity gossip blog will tend to be more concise than a blog that is written as a technical reference tool.
So how long is the ideal blog post?
Stuarts research has shown that half of all blogs have an average of less than 250 words per post. As I suggested in my writing for the web post last year, this makes sense. People find it a lot harder to concentrate on reading off a monitor than they do from the printed page.
However is 250 words enough? Can you get your message across in less than 250 words? Are you giving the search engines enough to accurately categorise your post? Should you be looking to aim for 500 words as Aaron suggested?
Stuart concludes his post by asking the same question and I particularly like his take on it.
If you can express your point in fewer words, your readers might just thank you for it.
Whilst it’s important to write with the search engines in mind, you should always write for your readers. The Googlebot will keep coming back – your readers won’t.
Word Count – 234 😀