I’ve spent the day tinkering around with my Blogger theory as well as looking at some of my rankings on the Big Three (Google, MSN, Yahoo!) and let me tell you that it’s been a worthwhile experience.
I’m guessing that everyone has seen Full Metal Jacket. Sucky f*cky five dollar? Well I’ve come to the conclusion that the Big G will pretty much do anything you want for five dollars. Providing you’re wearing the latest Google prophylactic – ribbed for their pleasure.
Firstly the theory about Blogger and SERPs is absolutely spot on. No question of a doubt in my mind. As an exercise I created a Blogger blog using a couple of distinct keyphrases a while back. I checked on the Big Three today to see what sort of rankings I had.
I was #1 on Google for these specific keyphrases. Quel surprise. However I was only top 10 on MSN and, interestingly enough, I wasn’t even top 50 on Yahoo! I’m not going to cry too much because in both cases I still had some quality back links including IceRocket. However one of the keyphrases is so specific that for it not to appear in the top three for either MSN or Yahoo! says a lot. In fact on another very specific keyphrase Yahoo! doesn’t even mention it despite over 100 posts linking to my site!
This brings up the whole ethical question of search engine marketeering. Let’s take my post about the Mocbot virus on the Twenty Steps Blogger site. The whole purpose of that site is to prove my theory that Google only has eyes for Google products.
My post on Blogger has been ranked #3 in Google pretty much since the ink dried. It’s still not top 100 for either of the other two. Now let’s just say, for arguments sake, that my computer was infected with the Mocbot virus. Where would I turn for the solution?
Oh shit. My PC had got a virus. Quick, honey, use your laptop and tap “Mocbot virus” into Google…..What’re the results? Symantec? Naw – they’ll be too expensive. F-Secure Trojans? Do I sound like I need a contraceptive? Whose number three? Twenty Steps? Now they sound like the kinda guys I wanna trust. Let me read the article………Do I want fuckin’ fries with that? Why you little……..
Remember as well one of the SEO tips from yesterday about Google Answers? Let’s face it, you build a site using a Google platform and use Google tools to promote it, you’re quids in. But for how long?
They started off as the little kid in the playground and have slowly been building up their muscles. I first became aware of them in ’99 and they were only the geeks IT consultants search engine of choice. Now they’re everywhere with their search engines, stats packages, sitemaps, social networking experiments, blah blah blah…
From being bullied, they are now the bullies.
Let’s face it. When was the last time you heard someone say “I HotBot’d myself today and you’ll never guess what I found?”. Google have taken over the internet in the same way that Uncle Bill took over operating systems. Hell, with Firefox they’re already creeping up on his browser market share.
The way I see it, though, is that Google are starting to fall into the Microsoft mentality. They’re running away with themselves. They’re believing their own press. With Blogger Beta they’re already falling into the Microsoft trap. Release a sub-standard product, label it BETA and expect the world to be their guinea pig rather than spend any of their 100 gazillion dollars on proper research.
For how much longer will this last? Well therein lies the question and, I guess, the only possible answer is – GREED. They should stop now, consolidate and make their products best of class and then move forward. However my feeling is that with AdSense, Analytics, Sitemaps, AdWords, Firefox, Blogger and Google Video, it’s only a matter of time before they launch their own WYSIWG web editor and then their own web hosting services in a bid to dominate the internet. Of course using any/all of their applications won’t guarantee you a place in their search engine. No. Not at all. That’s what the small print says. Right?
People, including myself, will continue to build websites with a view to making money via Google until they stop weighting their SERPs in favour of their own products. Sure, I’ve got a beef about Big G but will that stop me from using AdSense on this or any of one of my other sites? No way. Whilst Google continue to favour their own products in their SERPs, MFA will never go away.
What might go away is the people that Google REALLY rely on. Their search engine customers.