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Google loooove Google long time

September 1st, 2006 · 10 Comments

I’ve spent the day tinkering around with my Blogger theory as well as looking at some of my rankings on the Big Three (Google, MSN, Yahoo!) and let me tell you that it’s been a worthwhile experience.

I’m guessing that everyone has seen Full Metal Jacket. Sucky f*cky five dollar? Well I’ve come to the conclusion that the Big G will pretty much do anything you want for five dollars. Providing you’re wearing the latest Google prophylactic – ribbed for their pleasure.

Firstly the theory about Blogger and SERPs is absolutely spot on. No question of a doubt in my mind. As an exercise I created a Blogger blog using a couple of distinct keyphrases a while back. I checked on the Big Three today to see what sort of rankings I had.

I was #1 on Google for these specific keyphrases. Quel surprise. However I was only top 10 on MSN and, interestingly enough, I wasn’t even top 50 on Yahoo! I’m not going to cry too much because in both cases I still had some quality back links including IceRocket. However one of the keyphrases is so specific that for it not to appear in the top three for either MSN or Yahoo! says a lot. In fact on another very specific keyphrase Yahoo! doesn’t even mention it despite over 100 posts linking to my site!

This brings up the whole ethical question of search engine marketeering. Let’s take my post about the Mocbot virus on the Twenty Steps Blogger site. The whole purpose of that site is to prove my theory that Google only has eyes for Google products.

My post on Blogger has been ranked #3 in Google pretty much since the ink dried. It’s still not top 100 for either of the other two. Now let’s just say, for arguments sake, that my computer was infected with the Mocbot virus. Where would I turn for the solution?

Oh shit. My PC had got a virus. Quick, honey, use your laptop and tap “Mocbot virus” into Google…..What’re the results? Symantec? Naw – they’ll be too expensive. F-Secure Trojans? Do I sound like I need a contraceptive? Whose number three? Twenty Steps? Now they sound like the kinda guys I wanna trust. Let me read the article………Do I want fuckin’ fries with that? Why you little……..

Remember as well one of the SEO tips from yesterday about Google Answers? Let’s face it, you build a site using a Google platform and use Google tools to promote it, you’re quids in. But for how long?

They started off as the little kid in the playground and have slowly been building up their muscles. I first became aware of them in ’99 and they were only the geeks IT consultants search engine of choice. Now they’re everywhere with their search engines, stats packages, sitemaps, social networking experiments, blah blah blah…

From being bullied, they are now the bullies.

Let’s face it. When was the last time you heard someone say “I HotBot’d myself today and you’ll never guess what I found?”. Google have taken over the internet in the same way that Uncle Bill took over operating systems. Hell, with Firefox they’re already creeping up on his browser market share.

The way I see it, though, is that Google are starting to fall into the Microsoft mentality. They’re running away with themselves. They’re believing their own press. With Blogger Beta they’re already falling into the Microsoft trap. Release a sub-standard product, label it BETA and expect the world to be their guinea pig rather than spend any of their 100 gazillion dollars on proper research.

For how much longer will this last? Well therein lies the question and, I guess, the only possible answer is – GREED. They should stop now, consolidate and make their products best of class and then move forward. However my feeling is that with AdSense, Analytics, Sitemaps, AdWords, Firefox, Blogger and Google Video, it’s only a matter of time before they launch their own WYSIWG web editor and then their own web hosting services in a bid to dominate the internet. Of course using any/all of their applications won’t guarantee you a place in their search engine. No. Not at all. That’s what the small print says. Right?

People, including myself, will continue to build websites with a view to making money via Google until they stop weighting their SERPs in favour of their own products. Sure, I’ve got a beef about Big G but will that stop me from using AdSense on this or any of one of my other sites? No way. Whilst Google continue to favour their own products in their SERPs, MFA will never go away.

What might go away is the people that Google REALLY rely on. Their search engine customers.

Tech Tags : , , , , , , , , , , , , ,

Tags: Search Marketing

10 responses so far ↓

  • Blog Bloke // Sep 3, 2006 at 10:40 pm

    Goog is biased? Saints preserve us!

    Great post Mike and I’m in complete agreement. But I have one anomaly to point out about Blogger.

    Do a sitesearch for any blogger blog and you will notice that the post summary is the same for every post that is listed. For example take a look at this site. What in fact it is showing is the blog description – NOT the post summary. So what’s up with that huh?

    I know for a fact this site has been sitemapped using the Atom feed method. And every post page on a blogspot hosted blog also defaults to a blogspot address. SO that means blogspot is getting the pageranking benefit and also owns the post page. Just go to Alexa and search any blogspot hosted blog and you will see what I mean.

    Blogspot sites get preferential treatment because they get indexed faster but there is also a downside and over the long term I think it is a mistake using blogspot.

  • Blog Bloke // Sep 3, 2006 at 10:53 pm

    I forgot to mention that perhaps the best combination would be to use Blogger but host it elsewhere away from Blogspot?

    That might be the best of both worlds, but (there’s always a but isn’t there) in order to make a Blogger blog close to the power of WordPress would be to use hacking wizardry which may be above the technological prowess of the average user.

    Can we ever win?



  • Mike // Sep 4, 2006 at 4:06 pm

    Hi BB,

    Glad to see you back in the land of the living!

    Using the site: does, indeed, return useless information in the summary results. However simply typing in returns valid information so, I guess, it depends on what yardstick you use to measure.


  • Blog Bloke // Sep 4, 2006 at 10:56 pm

    It’s good to be still breathing Mike.

    I’m not sure if we’re speaking about the same thing. I’m talking about an indexing problem with blogspot addresses not being listed properly in Google.

    Click on this link and you will see what I mean.

    Notice that the post summary is the same for every post that is listed? What is actually showing up is just the blog description – NOT the summary of the post like it is supposed to.

    This is a serious flaw with blogspot that I’ve recently discovered. I’ve contacted Google and Blogger about it but they haven’t replied. It’s a major reason why I’m not recommending that serious bloggers use blogspot as a hosting solution.

  • Mike // Sep 5, 2006 at 11:44 am

    This is a flaw with the feature of their engine across the board not just for Blogger. Here are the results for Twenty Steps. I’m using WordPress and my own hosting solution so it’s not exclusively Blogger.

    I’m not sure that it has an affect on SERPs, though. Google is still indexing the pages correctly and returning a post summary for specific pages. Here’s an example of a random search string I picked up on my Sitemap account (God know’s who would be using this search string but there you go).

    I think the main issue here, in my eyes, is that Google’s own search “enhancements” don’t really do a whole heap. I don’t trust the feature as it doesn’t work either. Search for a site and you’ll find the backlinks listed in Google’s own SERPs yet they don’t appear in the results….

  • Blog Bloke // Sep 6, 2006 at 6:41 am

    Now that is interesting. Here is another result to make it even more interesting. As you can see here the post summaries are all correct. So maybe the answer is we should move over to movable type? :) Bizarre!

  • Mike // Sep 6, 2006 at 12:27 pm

    It just gets curioser and curioser…I’ve just run a test on another site that I run and Google threw in some results from other unrelated sites 😕

    I’m going for a lie down

  • Mike // Sep 9, 2006 at 1:00 pm

    Interestingly enough this has just come up on the Digital Point forums – link to post.


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