Linkshare Affiliate Network
Click here to watch The Conversion Blogging Video

Expired domain names

August 8th, 2006 · 16 Comments

Search Engine Optimization involves a number of factors. I’m no SEO expert by any stretch of the imagination but I understand the basics and have been able to implement elements of SEO in a number of sites which have performed well. Imagine my delight when I stumbled across some advice which is going to change the way I approach my new ventures.

In a nutshell, Google score pages highly on the number of inbound links to a site. The more sites that link to your site, the better the rating. They operate a system called Page Ranking (PR) which operates not just on how many sites link to you but the quality of the link. Getting ten PR1 sites to link to you is not as good as having two PR5 sites linking to you. Install the Google Toolbar so that you can see a websites PR as you’re surfing. I’ll save you the bother of looking at Twenty Steps – it’s zero at the moment 😀

Today I made a discovery which is going to change the way I build my new online ventures. Marc Hil Macalua’s excellent website is packed with advice on SEO and I mean packed. The discovery is that Google use a system called Aging Delay. I’ll post the basics below but have a read of Marc’s article on the Macalua website. It’s well worth a read.

Google’s Aging Delay filters out most sites under 6-8 months old to prevent index spamming. Any site under 6-8 months old will simply not appear in the competitive SERP (search engine results pages). No matter how much tinkering you do with your keyword density, backward linking, tags or offering to blow the guys at Google, your names not on the list so you’re not coming in.

Twenty Steps is about making money online so where is the Kerching? Buying expired domain names.

Just because the domain name has expired it doesn’t mean the backlinks have. Company A may well have rebranded and moved to a nice, shiny new domain but I bet nobody told the webmasters of their 100 inbound links.

Now having done a bit more research on this I can see that this is nothing new. Guerilla SEOs have been doing this for a while. Companies have sprung up specifically to resell expired domain names. I’m sure that the SEO experts have found a way of grabbing the top PR sites but for the entry level guys like me, starting a venture with a PR2 site is better than starting a venture with no PR at all.

I’m going to have a hunt around and try to find the most cost effective way of utlising this new information and will let you know what I find.

Tech Tags : , , , , , , ,

Tags: Making Money Online

16 responses so far ↓

  • master // Aug 25, 2006 at 1:16 pm

    You are right about the backlinks factor, i admit and you are also right about Marc Macalua’s site since he is the founder of Philipine SEO.

    What i don’t agree much about is that you never tried considering blog sites factors which to my own experience is already appearing on SERP’s at an age of about a week or two.

    I myself ranked at #1 before and was uncontested in the virtual SERP’s for about two weeks after just a month of being launched on keywords–“Offshore Search Engine Optimization” and Search Engine Optimization Outsourcing”, until i decided to shift my title head to simply “Outsourcing” and experienced a dramatic dropping effect in the SERP’s.

  • Mike // Aug 25, 2006 at 1:27 pm

    Hi Master,

    I totally agree that blog sites are an excellent way to get a short term blitz of hits hence the various Blogger projects I’m working on at the moment.

    Mike

  • Uwe // Mar 19, 2007 at 11:38 pm

    Hi Guys,

    Buy new domains with existing Google page rank and valuable inbound links – guaranteed!

    Many internet marketers use link exchange programs.

    They spend boatloads of money trying to increase their websites’ link popularity.

    It’s much easier to buy valuable dropping domains which already have great link popularity.

    For example, did you notice that last year Microsoft forgot to renew their domain http://outlookexpress.com ?

    Since it had expired, anybody could grab it.

    After all, whoever owns this site is guaranteed more than 1500 visitors from Yahoo search alone every single month.

    Its ranked #1 in Yahoo ….and the backlinks are priceless.

    But you didn’t know about that and you missed your chance to own http://outlookexpress.com .

    Warning: It’s not uncommon to miss renewal notices.

    If you have more than a few domains, this probably has already happened to you.

    If it hasn’t, it probably will.

    Credit cards expire. Sometimes the autorenew is unintentionally set to “off”.

    This is an easy way to lose a valuable old domain.

    If this happens to you, you can bet it happens to everybody!

    And someone else’s loss can become your gain with http://www.RegisterCompass.com .

    When a domain unintentionally expires that’s your chance!

    Quickly and easily comb through a pool of more than 30,000 expiring domains daily.

    RegisterCompass offers you the ability to search for domains with:

    – Backlinks listed in Google
    – Backlinks listed in Yahoo
    – Backlinks listed in MSN
    – Backlinks listed in Alexa
    – DMOZ listings
    – Yahoo Directory listings
    – The number of pages indexed in Google
    – The number of pages indexed in Yahoo
    – The number of pages indexed in MSN
    – Alexa ranking
    – Google page rank
    – Character length filter
    – Presorted alphabetization
    – Domain age
    – Wayback machine listing

    and much more ….

    It’s time to get started now!

    Get a jump on your competition by grabbing valuable, high-page-rank sites before they do.

    Click here to register:

    http://www.registercompass.com/

    To your increased profits,

    You have a full month (4 weeks) to try out the site.

    If you dont find lots of great domains, you can get your entire subscription back.

    Mind you, IM taking the risk here because you could find all the great domains you want,

    and still get your money back on the end of the month.

    Uwe
    RegisterCompass.com

  • KPeBiz.com // Jun 18, 2007 at 6:42 am

    Hi,

    I am now looking for ways to search for expired domain. Is there any good tool to search for a valuable expired domain.

    KP

  • Mike // Jun 19, 2007 at 10:49 am

    Hi KP,

    There’s some good info on domaining here: http://www.avivadirectory.com/domain/

  • Derek Hosewood // May 17, 2008 at 11:57 am

    interesting stuff. ive tried some of those traffic sites that pump you traffic that’s going to expired domain names for my Homeowner Loans site but i never considered this

  • Frank Polenose // Sep 5, 2008 at 8:40 pm

    Blogs are a great way to get a boost – couldn’t agree more.

  • expired domains database // Sep 23, 2008 at 2:33 pm

    I cannot agree about Google’s Aging Delay filters. There is such a thing called sandbox. Your page can land there when it’s one or two months old, look suspicious and there are too many backlinks that grows too rapodly. But It’s not true that You cannot get high in first month. I managet to get in top 10 with phrase used 100 000 monthly just in two months without any problems.

  • Mike // Sep 24, 2008 at 10:04 am

    The article was written over 2 years ago. Google have made changes to their algorithm in that time.

    Yes, you can get high in the first month but it’s very difficult to sustain that position. You need to grow backlinks to the page to stay there.

    Finally please have a read of the policy regarding acceptable screen names.

  • Russell Beech // Nov 12, 2008 at 11:29 am

    So much has changed with google recently – it seems that the old sandbox has gone and now they just bounce you around for a few weeks when you launch a new site- its bizzare.

  • JasonS // Nov 13, 2008 at 10:07 pm

    Cleary things have changed a lot over time. The concept is still good you just need to find a domain that is about to expire or is not being updated and then buy it from the current owner before it expires. This is the key, there are a few good ways to find sites like this but I’m not going to give away the good secrets!

  • Kevin // Nov 17, 2008 at 3:51 am

    I agree with you! as google trust old domains, so it will be easier to get a better rank if you use an old domain.

  • Karl Ranworth // Mar 26, 2009 at 12:40 pm

    I’d go with blogs every time.

Trackbacks

  1. Google Sandbox - Twenty Steps - How to make a million online or die trying
  2. Search Engine Submissions - Twenty Steps - How to make a million online or die trying
  3. An AdSense first | Twenty Steps