Search Engine Optimization involves a number of factors. I’m no SEO expert by any stretch of the imagination but I understand the basics and have been able to implement elements of SEO in a number of sites which have performed well. Imagine my delight when I stumbled across some advice which is going to change the way I approach my new ventures.
In a nutshell, Google score pages highly on the number of inbound links to a site. The more sites that link to your site, the better the rating. They operate a system called Page Ranking (PR) which operates not just on how many sites link to you but the quality of the link. Getting ten PR1 sites to link to you is not as good as having two PR5 sites linking to you. Install the Google Toolbar so that you can see a websites PR as you’re surfing. I’ll save you the bother of looking at Twenty Steps – it’s zero at the moment ðŸ˜€
Today I made a discovery which is going to change the way I build my new online ventures. Marc Hil Macalua’s excellent website is packed with advice on SEO and I mean packed. The discovery is that Google use a system called Aging Delay. I’ll post the basics below but have a read of Marc’s article on the Macalua website. It’s well worth a read.
Google’s Aging Delay filters out most sites under 6-8 months old to prevent index spamming. Any site under 6-8 months old will simply not appear in the competitive SERP (search engine results pages). No matter how much tinkering you do with your keyword density, backward linking, tags or offering to blow the guys at Google, your names not on the list so you’re not coming in.
Twenty Steps is about making money online so where is the Kerching? Buying expired domain names.
Just because the domain name has expired it doesn’t mean the backlinks have. Company A may well have rebranded and moved to a nice, shiny new domain but I bet nobody told the webmasters of their 100 inbound links.
Now having done a bit more research on this I can see that this is nothing new. Guerilla SEOs have been doing this for a while. Companies have sprung up specifically to resell expired domain names. I’m sure that the SEO experts have found a way of grabbing the top PR sites but for the entry level guys like me, starting a venture with a PR2 site is better than starting a venture with no PR at all.
I’m going to have a hunt around and try to find the most cost effective way of utlising this new information and will let you know what I find.