I had to have a chuckle at one of the comments on Matt Cutts’ latest blog. He was talking about the latest change to the Google Page Rank and talked about web marketeers obsession with backlinks as B.O. – backlink obsession. I think that is so right.
Guys. Let’s not forget that quality writing (see post below) will lead to quality backlinks. Do all the SEO you want but unless you have something that people want to read, you ain’t going nowhere.