Warning: May Contain Nuts
OK maybe not die but according to the article on Copyblogger, it seems that the American Federal Trade Commission is pushing to make it law that if you market to US citizens that you need to clearly state if you will be compensated for any affiliate links on your site.
Now this is an interesting development for any internet marketers. I’m with Brian on this one, I don’t like using the (aff) ‘disclaimer’ after an affiliate link as I think it looks ugly but if the FTC have their way, I’m going to have to find some kind of mechanism for letting readers know if they’re about to click on an affiliate link.
Will this affect people running AdSense? Will this affect people running advertising of any kind on their site? Surely most people are smart enough to realise that if a website is running an advertising banner that the site owner is being compensated for it.
What about people like me who are based in the UK, have a site hosted in the UK but happen to have American visitors?
As one of Brians commenters suggests, is putting a standard disclaimer in your sites TOS sufficient? Something along the lines of “Some of the links on this site are affiliate links and the site owner may get paid and be able to feed his children this month if you click on them”?
Who decided this was necessary anyway? It just strikes me as being overkill, to be honest. I think the FTC are assuming that people are stupid and don’t realise that site owners get compensated for running adverts. It’s like these crazy signs you see on the side of a bag of peanuts – “Warning: May Contain Nuts”.
Presumably this same sign can be seen on the side of the FTC headquarters.