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Death of Digg?

March 9th, 2007 · 21 Comments

Digg to be buried in 2007?

I’ve just read a brilliant article by Danny Sullivan about Digg reaching 1 million users and I’m in total agreement with him. There is no such thing as a democracy on Digg any more (assuming there was in the first place) because the top users are dictating what does and doesn’t appear on the site. If your face doesn’t fit, you don’t get a look in. A select few are dictating what everyone else sees and that is surely against the whole concept of a site like Digg.

Danny refers to them as the Bury Brigade. Personally I think they’re more like the Digg Mafia. If you say something they don’t agree with, you get buried in the desert and nobody will ever know who did it.

Digg was a great idea but it’s all gone sour. The Bury Brigade, the false accounts, the fact that every man and his dog is gaming the system. They’re a classic case of getting too big too soon. They didn’t have a plan for when the site became popular and the model wasn’t built to prevent wide spread system abuse.

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Tags: Search Marketing

21 responses so far ↓

  • Mike // Mar 9, 2007 at 7:44 pm

    The comments on the article over at TechCrunch announcing Digg hitting 1 million users is an interesting insight into the minds of Digg users and abusers.

  • Mike // Mar 10, 2007 at 5:24 pm

    Yet more debate over at Threadwatch.

  • Blog Bloke // Mar 11, 2007 at 12:35 am

    Digg has dugg its own grave.

    So how’s my bud Mike these days? It’s good to see you blogging again bro. I always enjoy reading your patter. 😉



  • Mike // Mar 11, 2007 at 11:29 am

    Hi BB,

    Yeah it’s nice to have the time to be blogging again! What with one thing and another, time hasn’t been on my side for the last month or so but I’m back and I’ll hopefully continue to entertain with my patter 😉


  • Jonix // Mar 16, 2007 at 2:06 am

    hmmm…i really don’t think that digg will die. 1million users are a powerfull source of income, digg has the money to do it better, and for sure they will do it. They will no risk to loose their empire.

  • Mike // Mar 18, 2007 at 11:22 am

    Hi Jonix,

    Thanks for stopping by and leaving a comment.

    I think that fundamentally they didn’t build the site with the success in mind. The social media business has grown so quickly that newcomers can easily usurp Digg from their current position.

    Will it die? Possibly not. Will it still be considered the #1 resource by Christmas? Probably not. I think they’ll be overtaken by a competitor over the next 6 months.

    Of course, the competitor will then be on the receiving end of unhappy users too 😉



  • Haunted TUNA // Mar 21, 2007 at 2:28 pm

    What are the predictions exacly?
    Are people stopping using it?

  • Mike // Mar 21, 2007 at 5:54 pm

    Thanks for stopping by, Haunted TUNA.

    I think that just looking around on various sites and blogs that people are getting sick of the Digg Mafia burying stories out of spite. Another good example of this is over at Graywolf where the Digg Mafia buried 3 of his stories in 3 days.

  • Haunted TUNA // Mar 21, 2007 at 8:25 pm

    Ohhhh… ok
    So I guess there are a newcomer out there that will take Diggs place (but improved) or something..

  • Mike // Mar 21, 2007 at 9:51 pm

    Yeah, pretty much. Fundamentally it’s a sound idea but, in my opinion, one that is flawed due to the lack of planning on the part of Digg to prevent power users from monopolising the content. In fact they have only recently removed the power users feature as being a selling point of the system.

    Guess we’ll wait and see, eh?

  • allsux // Apr 4, 2007 at 7:12 am


    (1) How a user got banned and then had their IP address blocked for complaining to Digg about plagiarism


    (2) Links to reliable sources pointing out Digg corruption – from Wikipedia and Slashdot to Wired and Problogger – check out:

  • Mike // Apr 4, 2007 at 1:14 pm

    Hmm…just read through the history of your problems with Digg. It’s pretty much another example of why, in my opinion, they won’t be around in the next twelve months or, at least, not to the same levels.

    I’ll be keeping an eye on how things work out for you.

  • Jonix Konios // Aug 16, 2007 at 3:36 am

    Hi Mike,

    6 months has passed since your comment. Until now there is no competitor for digg, and digg is firm like a rock. At this point i don’t believe that digg will be overtaken by anyone. What do you think?

  • Mike // Aug 17, 2007 at 2:35 am

    Hi Jonix,

    Thanks for stopping by and leaving a comment.

    Whilst you’re right in one respect – it’s not been overtaken by anyone – you’re wrong in another. Digg is not standing firm and this graphic proves that Digg traffic has dropped dramatically since the encryption keys fiasco.

    I was planning to do a follow up to this post soon so thanks for reminding me :)

  • jigu // Sep 17, 2007 at 7:11 am

    Just found this post and it has 6 months past, I think the answer is absolutely no, cuz digg got so much money and it can change anything..

  • Mike // Sep 17, 2007 at 11:47 am

    Have a look at the traffic graph above, Jigu. Their traffic is dropping as more and more competitors come into the market.

    They may not be dying but they’re definitely not feeling very well…Maybe they’re shagged out after a particularly long squawk?


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