I’ve just read a brilliant article by Danny Sullivan about Digg reaching 1 million users and I’m in total agreement with him. There is no such thing as a democracy on Digg any more (assuming there was in the first place) because the top users are dictating what does and doesn’t appear on the site. If your face doesn’t fit, you don’t get a look in. A select few are dictating what everyone else sees and that is surely against the whole concept of a site like Digg.
Danny refers to them as the Bury Brigade. Personally I think they’re more like the Digg Mafia. If you say something they don’t agree with, you get buried in the desert and nobody will ever know who did it.
Digg was a great idea but it’s all gone sour. The Bury Brigade, the false accounts, the fact that every man and his dog is gaming the system. They’re a classic case of getting too big too soon. They didn’t have a plan for when the site became popular and the model wasn’t built to prevent wide spread system abuse.