I read an interesting article by Pat Quinn recently where he suggested using a technique which I’ve used previously but, I must admit, I’d forgotten about.
So, to formulate your keywords and phrases, why not research what your competitors are doing, then adopt and adapt? By competitors, I mean serious competitors, the people who are listed [...]
Entries Tagged as 'Search Marketing'
Trading On Your Competitors Success
August 9th, 2007 · 4 Comments
Tags: Search Marketing
Awesome Viral Video
July 18th, 2007 · 1 Comment
Remember when I mentioned my carpet cleaning guy and questioned whether it was always possible to leverage Web 2.0 techniques for every type of product?
Now, as far as I can see, no carpet cleaning story is ever going to make the front page of Digg. Linkbait for carpet cleaning? I don’t think so. Equally, a [...]
Tags: Search Marketing
Sphinn - Social Media With A…Ermm…Spin
July 12th, 2007 · 2 Comments
Search guru Danny Sullivan has launched a new social website called Sphinn. For the official..ahem..spin..read the article at Search Engine Land but to quote Dave Naylor:
It’s like Digg without all the arseholes
I’ve not had a chance to look around the site properly but Michael Gray (aka Graywolf) gives a nice run down of the service [...]
Tags: Search Marketing
Finding Supplemental Results
July 12th, 2007 · 1 Comment
Despite what I’ve read on a couple of SEO blogs recently, you can still find your supplemental results by using the following query:
site:your domain -view***
Well it works for me, anyhow. I mean it still returns woefully inaccurate results but at least it’s better than nothing.
I really don’t understand why Google won’t include supplemental results in [...]
Tags: Search Marketing
Not All Pink Links Stink
July 6th, 2007 · 19 Comments
Following my conversion on the road to Damascus (i.e. embracing the DoFollow campaign), I installed a Firefox extension called SearchStatus. It allows you to see a whole heap of information about a website including Alexa ranking, Google PageRank, domain registration details and whether or not the site employs link condoms.
If SearchStatus discovers a nofollowed link, [...]
Tags: Search Marketing



