Remember when I mentioned my carpet cleaning guy and questioned whether it was always possible to leverage Web 2.0 techniques for every type of product?
Now, as far as I can see, no carpet cleaning story is ever going to make the front page of Digg. Linkbait for carpet cleaning? I don’t think so. Equally, a YouTube viral ain’t gonna work either so how can I leverage the power of Web 2.0 (God I hate that term already) to increase my customers revenue?
Graywolf and The Linkbait King both weighed in with some great ideas about using viral video to promote the service but I still wasn’t convinced. Well thanks to Jennifer Laycock over at Search Engine Guide I’ve been converted and will be speaking to a number of my film maker friends over the next few days.
Jennifer posted a brief article on SEG the other day which I’ve only just picked up on. I was skimming through my feed reader trying to clear the 400+ backlog generated by me being away from blogging for a few days and I very nearly missed it. I’m glad I didn’t.
The post contains the YouTube video below. It’s only 2 minutes long but watch it. It’s brilliant.
So I’m off to work on the screenplay for “Debbie Does Dalton” and I’ll let you know when the video hits YouTube 😀