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AuctionAds Sold

July 28th, 2007 · 2 Comments

AuctionAds has been sold to MediaWhiz for an undisclosed fee. I learned this via 901am.

I would have thought that as a publisher it would have been nice to get told by Jeremy or one of the AuctionAds guys but there you go…Anyway, here’s a few ideas for the guys at MediaWhiz to help improve the product.

Firstly invest in some more hardware. The sheer popularity of the program has meant that there have been numerous occasions where ads weren’t served due to server down time. As early adopters we kind of expected this from time to time but investing in a new infrastructure will only help your product develop.

Secondly, and I ran this one past Shoemoney a few months ago, but how about a way of integrating the eBay categories into the application so that you can tap into very specific niches with your ads? At the moment you can only use keywords to define what type of ads you display (i.e. baseball bats) but it would be a whole lot better if you could pick an eBay category and then focus on keywords (i.e. Sporting Goods—Baseball—Bats and then the keyword ‘junior’).

Finally why not get the actual search results to appear in the ads rather than just generic results? It would be much more beneficial for the user to click on an ad and actually get delivered what they clicked on rather than a search page.

Anyway AuctionAds is a good product with a lot of potential and I’m sure it will continue to grow under the new management. As I said, it’s a shame Jeremy didn’t actually tell his loyal publishers himself but I guess he was too busy posing for photos with his latest paycheck 😉

UPDATE: MediaWhiz Aquires AuctionAds. Hmmm…that’ll teach me to post before checking my feeds 😳

Tags: Making Money Online

2 responses so far ↓

  • John // Jul 29, 2007 at 4:56 pm

    It’s got to be some sort of record though for the fastest setup and sell on of this kind of business.

  • Mike // Jul 30, 2007 at 2:32 pm

    I don’t know if that was the intention from the off or not but either way, it’s a pretty impressive turnaround!