Remember when Patrick Gavin, President of Text Link Ads, told me that they were “actively building additional products for publishers to make money” as a result of the whole paid links business? Well today MediaWhiz have announced the first part of their master plan.
They’re merging one poorly performing program (AuctionAds) with another one (ShoppingAds).
You’ll have to excuse me if I don’t get too excited about this. I tried AuctionAds when it first came out, made suggestions on how to improve it and then laughed heartily at the much heralded new design ads which just looked..well..crap. ShoppingAds? Well that has proved to be just as useless for me and reading around, I’m not the only one.
In fairness I’ve only tried out both products on a blog which has fairly low traffic but I’ve been massively frustrated with poor performance in terms of ad relevance and page loads. The control panel for both programs was frequently unavailable and I’ve just tried running a report to see how much money I’ve made with the program and it times out.
I really hope I’m wrong here but I can see MediaWhiz disappearing off the radar this year. A lot of publishers are turning their back on the cornerstone of their product set, TLA, and I really can’t see ShoppingAds lighting too many fires either.